For the second year, our e-Campaigning students explored the universe of strategic digital communications through four hybrid sessions at BBDO Greece, a leading communications group with a strong global presence.
Under the coordination of Professor Betty Tsakarestou, three distinguished industry professionals shared their hands-on expertise, proven methodologies and frameworks for creating impactful digital campaigns:
🟣 Nasos Papachristoforou, Client Services Director, BBDO Greece
🟣 Petros Lytrivis, Chief Digital Officer, BGM OMD / Hearts & Science Greece
🟣 Elia Liataki, General Manager, IKON PR
The module culminated in a pitch session, where students presented 360° digital communication strategies based on real brand briefs.
Under the coordination of Professor Betty Tsakarestou, three distinguished industry professionals shared their hands-on expertise, proven methodologies and frameworks for creating impactful digital campaigns:
🟣 Nasos Papachristoforou, Client Services Director, BBDO Greece
🟣 Petros Lytrivis, Chief Digital Officer, BGM OMD / Hearts & Science Greece
🟣 Elia Liataki, General Manager, IKON PR
The module culminated in a pitch session, where students presented 360° digital communication strategies based on real brand briefs.
✨ Here's what our guest instructors had to say about their experience:
🗣️ Nasos Papachristoforou:
“I would like to extend my sincere thanks to Panteion University and the faculty for the kind invitation to participate in the MA Digi-DCL program. It was a privilege to engage with such a dynamic and intellectual group of students. I was genuinely impressed by the high caliber of the class that showed an immediate and thoughtful engagement with the strategic concepts we explored. Their insightful questions and willingness to challenge ideas reflected both a strong academic foundation and a real passion for communication strategy.”
🗣️ Nasos Papachristoforou:
“I would like to extend my sincere thanks to Panteion University and the faculty for the kind invitation to participate in the MA Digi-DCL program. It was a privilege to engage with such a dynamic and intellectual group of students. I was genuinely impressed by the high caliber of the class that showed an immediate and thoughtful engagement with the strategic concepts we explored. Their insightful questions and willingness to challenge ideas reflected both a strong academic foundation and a real passion for communication strategy.”
🗣️ Petros Lytrivis:
“It was a real pleasure to teach digital media to the students of the MA Digi-DCL program as part of the strategic partnership between Panteion University and BBDO Greece. There's nothing more rewarding than teaching eager and hungry minds about the complexities and possibilities of digital media, especially when they bring fresh perspectives and enthusiasm on the table.”
🗣️ Elia Liataki:
“I am delighted to be part of the MA Digi-DCL program on the topic of public relations. It is extremely invigorating to be around a group of students with a solid academic knowledge foundation and a high level of constructive curiosity, challenging viewpoints, and strategic thinking, that are obviously stimulated and heightened in the context of this MA course. Through those sessions, I am happy to be contributing to the making of the communication professionals of tomorrow, and confident they will be equipped with the right tools, abilities, and values to address the contemporary communications needs of organizations and brands in the evolving digital world.”
#BBDO #BBDOGreece #IKONPR #IKONOPRG #BGMOMD #HEARTSNSCIENCE #DigitalCommunication #DigitalMarketing #DigitalCampaign #DigitalMedia #SocialMedia #BrandStrategy #PanteionUniversity