🤝 Bridging the gap between academia and the real advertising world! 📢
🎓 Our e-Campaigning students recently had the incredible opportunity to step inside the headquarters of BBDO Greece, part of one of the world’s leading and most awarded advertising networks. 🏆
📌 As part of the Digital Strategic Communications course, coordinated by Associate Professor Betty Tsakarestou, our students (joining both in-person and online) participated in an exclusive masterclass led by top industry experts.
🤓 Instead of a traditional lecture, students dove deep into the mechanics of crafting highly effective communication strategies in the digital age.
💡 The sessions covered a holistic spectrum of the industry, including cutting-edge tools, methodologies, digital media strategy and planning, PR strategies, and impactful real-world case studies.
🎯 The ultimate challenge? Putting all this fresh knowledge to the test! Grouped in teams, our students worked on real agency briefs and presented their own strategic communication proposals directly to the experts.
🙏 A massive thank you to our incredible partners for sharing their invaluable insights, time, and feedback with our students. We are deeply grateful to:
🔸 Fay Apostolidou, CEO at BBDO Greece 🔸 Nasos Papachristoforou, General Manager - Customer Services at BBDO Greece 🔸 Theodosis Papanikolaou, Chief Creative Officer at BBDO Greece 🔸 Petros Lytrivis, Chief Digital Officer at BGM OMD 🔸 Elia Liataki, General Manager at IKON Public Relations
We are already looking forward to next year’s sessions! 🔥